- Bio
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With most of Lauren’s marketing career rooted in the cybersecurity space and a recognition that there was a need for specialized cybersecurity marketing services, she launched CyberBridge Marketing. Lauren excels at building brand awareness and driving business objectives through unique, resource-efficient marketing strategies. Her passion for marketing stems from a love of blending creativity with analytical thinking, allowing her to approach challenges from strategic and imaginative angles.
Lauren holds a Marketing Diploma and a Business Administration – Marketing Advanced Diploma from the Lawrence Kinlin School of Business. Lauren is also a part-time professor at Fanshawe College within the Lawrence Kinlin School of Business. She is currently pursuing her Executive Masters of Business Administration (EMBA) through University of Fredericton. Lauren is known for her experience across all facets of marketing and her dedication to advancing industry knowledge in both her professional and academic roles.
- Companies
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London, Ontario, Canada
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- Categories
- Market research Advertising Lead generation Search engine optimization Marketing analytics
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Recent projects
MSP Marketing 101: Strategies to Stand Out in a Crowded IT Services Market
Create an SEO-optimized pillar blog post on Managed Service Provider (MSP) marketing strategies. This should be supported by an internal research document that outlines core concepts, trends, and insights to guide CyberBridge Marketing's future MSP content and sales conversations.
Website Security Assessment for CyberBridge Marketing
CyberBridge Marketing, a company specializing in marketing services for cybersecurity firms, seeks to enhance its credibility by ensuring its own security practices are robust. This project will focus on identifying and mitigating key security risks across CyberBridge Marketing’s website, data handling practices, and communication channels .
CyberBridge Marketing Brand Identity Guide
CyberBridge Marketing seeks to establish a cohesive and professional brand identity that accurately reflects its values and mission. The goal of this project is to create a comprehensive brand identity guide that defines both the visual and verbal elements of the brand. This guide will serve as an internal reference for employees and as a template for future client projects. The project involves analyzing the current brand elements, researching industry best practices, and developing a consistent brand narrative. The team will focus on creating guidelines for logo usage, color schemes, typography, imagery, and tone of voice. By completing this project, learners will apply their classroom knowledge of marketing, design, and communication to a real-world scenario, enhancing their skills in brand development and strategic thinking.
AI for Marketing: Evaluating Tools to Support CyberBridge and Its Clients
The goal of this project is to identify and evaluate AI marketing tools that can enhance CyberBridge Marketing’s internal operations and client services. Students will research and recommend practical, cost-effective tools that align with our positioning and the needs of MSP clients.