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AI for Marketing: Evaluating Tools to Support CyberBridge and Its Clients

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Main contact
CyberBridge Marketing
CyberBridge Marketing
London, Ontario, Canada
Lauren Dietrich
Lauren Dietrich
She / Her
Founder
(8)
5
Portals
(1)
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Project
Academic experience
60 hours of work total
Learner
Canada
Intermediate level

Project scope

Categories
Operations Digital marketing Marketing strategy Machine learning Artificial intelligence
Skills
client services marketing strategies scheduling business-to-business (b2b) marketing business marketing marketing content creation cyber security technology adoption lifecycle artificial intelligence
Details

The goal of this project is to identify and evaluate AI marketing tools that can enhance CyberBridge Marketing’s internal operations and client services. Students will research and recommend practical, cost-effective tools that align with our positioning and the needs of MSP clients.

Deliverables

Objectives

  • Apply marketing and operational theory to evaluate technology adoption.
  • Analyze our marketing needs and identify areas where AI could drive efficiency or differentiation.
  • Explore emerging or underutilized tools relevant to cybersecurity and B2B marketing.
  • Deliver a practical, low-cost roadmap for AI integration


Deliverables

AI Marketing Tool Recommendation Report (5–7 pages):

  • 6–8 tools organized by category (e.g., content creation, scheduling, analytics, email, personalization)
  • Key info: use case, cost, pros/cons, ease of use, integration potential
  • Clear callouts for internal use vs. client-facing opportunities


Short Summary Slide Deck (optional, 3–5 slides):

  • High-level overview of findings and top picks
  • Visual version of the final report for internal sharing or presentation



Mentorship
Domain expertise and knowledge

Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.

Skills, knowledge and expertise

Sharing knowledge in specific technical skills, techniques, methodologies required for the project.

Hands-on support

Direct involvement in project tasks, offering guidance, and demonstrating techniques.

Tools and/or resources

Providing access to necessary tools, software, and resources required for project completion.

Regular meetings

Scheduled check-ins to discuss progress, address challenges, and provide feedback.

About the company

Company
https://cyberbridgemarketing.com
London, Ontario, Canada
0 - 1 employees
Marketing & advertising
Representation
Women-Owned Small Business

Cybersecurity is a highly complex field, making it challenging to communicate cybersecurity services and solutions in a way everyone can understand.

At CyberBridge, our mission is to transform intricate cybersecurity concepts into clear, actionable marketing strategies that drive meaningful growth.