

Aida Farshadfar
Learner - She / Her
(2)
6
Lauren Nignon
Employer
April 13, 2025
Team feedback
This is a standout submission. You’ve demonstrated a clear understanding of the product, the market gap, and the opportunity for strategic positioning. The structure was professional, the language accessible yet rigorous, and the recommendations were thoughtfully aligned with FIA’s goals.
Your competitor analysis was well-framed and supported by research, and the commercialization timeline was impressively detailed for a project of this scope. The influencer outreach and content strategy showed great creativity, and your integration of current market trends (gamification, AI, and social impact) helped position ChatBoy as both timely and necessary.
Excellent work synthesizing research with practical strategy.
Ethical ai
Target audience
Stakeholder engagement
Relationship building
Advocacy
Market analysis
Go-to-market strategy
Intelligence agency
Risk analysis
Innovation

Innovation Commercialization Strategy Workshop
University of Guelph

Market Entry Strategy for Social Discernment Solutions
Feminine Intelligence Agency

Shauna Leblond
CEO, CIO
December 12, 2024
Individual endorsement
Sales process
Market positioning
Customer service
Sales strategy
Market segmentation
Target market
Competitive analysis
Process improvement
Communication
Sales pipelines
Thank you for your commitment and dedication to the project. I hope the insights gained will be valuable in your future projects. We particularly appreciated Table 2, the Product Coding Matrix, as we haven’t presented data this way before, and it flowed really well. The Customer Metrics and Lifecycle Management section was also very helpful. Thank you!
Team feedback
The project team delivered a strong report supporting Circular Rubber Technology’s (CRT) growth strategy. Key partnership opportunities were identified in the footwear, conveyor belt and industrial segments, and with blue chip tire manufacturers, aligning with CRT’s sustainability goals. Sales strategies focused on eco-friendly products and targeted marketing. Recommendations for 12-month contracts, flexible pricing, and hiring an Account Manager, Marketing Consultant, and Legal Consultant were well-supported. This approach, backed by ROI analysis, positions CRT for sustainable growth. Great work!
Sales process
Market positioning
Customer service
Sales strategy
Market segmentation
Target market
Competitive analysis
Process improvement
Communication
Sales pipelines

Project Management for Innovation, Commercialization, and Entrepreneurship
University of Guelph

Sales and Commercial Outreach
Circular Rubber Technologies, Inc