- Location
- Guelph, Ontario, Canada
- Bio
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Combining creativity with strategy has always been my passion.
With over 7 years of experience in web development (WordPress) and SEO optimization, I’ve designed websites that are not only visually appealing https://guelph.riipen.com/notifications/tasksbut also highly optimized for search engines.My journey has focused on improving user experience and implementing data-driven solutions to increase organic traffic and enhance website performance. I take pride in delivering websites that perform well, whether it's for user engagement or SEO.
Achievements include achieving Google's top rankings for competitive keywords and reducing site load times by up to 50%, all while making impactful strategic decisions that drive business growth.
My academic background in management and innovation allows me to approach web development with a well-rounded perspective, combining both technical skills and business strategy to ensure long-term success.
Completed Projects:
• Riipen – Circular Rubber Technologies (CRT):
Collaborated in a five-member team to complete a consulting project for Circular Rubber Technologies (CRT), delivering a strategic sales and outreach plan. The project included global market research, competitor analysis, client identification, ROI evaluations, and customer lifecycle metrics to support CRT’s growth and sustainability goals in the recycled rubber industry.• SOY – Food Waste Reduction:
Collaborated in a three-member team to complete a sustainable commercialization project focused on reducing food waste and addressing food insecurity. Developed an AI-powered food redistribution app and a high-protein snack made from upcycled grains. Conducted market research, breakeven analysis, and feasibility assessments to validate the solution’s scalability. Contributed to prototyping, marketing strategy, and financial planning in alignment with UN Sustainable Development Goal 2 (Zero Hunger).• Riipen – Feminine Intelligence Agency (FIA):
Collaborated in a three-member team to develop a comprehensive commercialization plan for the Feminine Intelligence Agency (FIA), a New York-based social impact organization. Designed a market entry strategy for ChatBoy, an AI-powered gamified app that helps neurodivergent and marginalized women recognize manipulation tactics. Conducted industry and competitor analysis, identified market gaps, and proposed a phased go-to-market strategy including B2B partnerships, freemium monetization, and integration into academic and corporate wellness programs. Delivered a detailed roadmap for app scaling, influencer marketing, and global expansion.• Leadership-Focused Coursework
o Explored key leadership theories including transformational, transactional, servant, and situational leadership
o Engaged in personal leadership assessments and reflections, offering feedback in group settings
o Completed team assignments analyzing leadership scenarios and offering strategic recommendations - Portals
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Guelph, Ontario, Canada
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- Categories
- Project management Digital marketing Sales strategy Marketing strategy Website development
Skills
Socials
Achievements
Latest feedback
Individual endorsement
Thank you for your commitment and dedication to the project. I hope the insights gained will be valuable in your future projects. We particularly appreciated Table 2, the Product Coding Matrix, as we haven’t presented data this way before, and it flowed really well. The Customer Metrics and Lifecycle Management section was also very helpful. Thank you!
Team feedback
Team feedback
Recent projects
Sales and Commercial Outreach
The Sales and Commercial Outreach project aims to enhance the organization's sales capabilities and broaden its commercial reach. It will focus on refining sales strategies, improving customer relationship management, and expanding market presence through targeted outreach initiatives. The goal is to increase revenue, market share, and customer satisfaction by leveraging data-driven approaches and innovative sales techniques. By focusing on strategic planning, technology implementation, and targeted initiatives, the project will significantly boost the organization's sales and commercial outreach capabilities, driving revenue growth, enhancing customer relationships, and solidifying the organization's market position. Project Goal: The goal is to increase revenue, market share, and customer satisfaction by leveraging data-driven approaches and innovative sales techniques. Increase Sales Revenue: Achieve $1m in sales revenue within 2025. Develop and implement new sales strategies to drive growth; target $2m in 2026. Expand Market Presence: Identify and target new market segments. Increase market share by 10% within the first year. Optimize Sales Processes: Streamline sales processes to improve efficiency. Reduce the sales cycle time by 25%. Build conversion rate and tracking mechanism.
Market Entry Strategy for Social Discernment Solutions
Feminine Intelligence Agency (FIA) is pioneering a groundbreaking field of social discernment , aiming to empower women to recognize and counter manipulation tactics, including the emerging threat of AI-assisted psychological exploitation (AIPEx) . Despite the profound health benefits of FIA’s solutions, such as neurofeedback and personalized cognitive tools, the concept is largely unknown, and many potential users do not yet perceive its relevance. The project will challenge graduate students to apply their expertise in innovation commercialization to develop a comprehensive strategy for bringing this transformative concept to market. By analyzing the market, evaluating risks, and crafting actionable strategies, the students will help position FIA as a leader in this emerging field.