Scaling for Success: Developing a Comprehensive Business Plan to Drive Growth and Position Brix&Co for Acquisition in the Luxury Furniture Market - ENTR 4433 Business Plan Development

Project Description : Welcome to Brix&Co! We are thrilled to present an exciting opportunity for talented MRU Business students to contribute to our innovative project, Scaling for Success. Brix&Co is a luxury furniture design company specializing in custom tables crafted from sustainable, high-quality materials. Operating within the furniture manufacturing and interior design sectors, Brix&Co creates bespoke pieces that attract discerning residential and commercial clients who value craftsmanship and design. The brand is committed to expanding its market reach within the high-end, designer-focused retail and hospitality spaces. Main Goal : This project aims to develop a comprehensive business plan for Brix&Co to support its 2025 sales growth objectives and ultimately position the company for acquisition by a luxury furniture wholesale provider. While Brix&Co already has a strategic marketing plan underway, this project would establish the necessary business framework and roadmap to ensure sustainable sales growth and brand scalability. Brix&Co is poised to grow within the luxury furniture market but requires a robust business plan to guide its expansion into key partnerships with design-centered retailers and hospitality-focused firms. This project would outline steps for achieving Brix&Co’s sales targets and strategically positioning the brand as a prime acquisition opportunity within the luxury wholesale furniture market.