Brand loyalty Strategy
We are a play couch company in Canada called Go Coconut. We manufacture play couches for kids and have seen exponential growth in this sector in the past year. We are looking to establish ourselves as partners during the parenthood journey, and give resources and knowledge to our customers about the benefits of creating a yes space for their children, as well as supporting the development of gross motor skills for their children. We also believe in mindful parenting related to the Montessori philosophy. In the past year a lot of competitors have emerged, and differentiating ourselves is more important than ever. We are a small business, and looking to define an interesting scope for you. We launched around 5 months ago a "give 20/get 20" program. It has yield some results, but since then we have launched new products. We believe at the moment the program is not yielding the financial results we expected, and we would love to get support analysing it's impact, and from a team to provide recommendations. We propose to: Perform an audit of our current program, report results, and describe insights gained. Propose how the program can evolve from the marketing and financial point of view. We are open to everything! Do sensitive analysis and provide the insights learned. If you like the sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you.
Competitive analysis
We would like students to help us assess the current market and how we can push our competitive advantage. We are a play couch company in Canada called Go Coconut. We manufacture play couches for kids and have seen exponential growth in this sector in the past year. We are looking to establish ourselves as partners during the parenthood journey, and give resources and knowledge to our customers about the benefits of creating a yes space for their children, as well as supporting the development of gross motor skills for their children. We also believe in mindful parenting related to the Montessori philosophy. In the past year a lot of competitors have pop-up, and differentiating ourselves is more important than ever. We are a small business, and looking to define an interesting scope for you. You will be working on: Perform a market audit, report results, and describe insights gained. Define target audiences for our brand, and what do they care about. Review our current strategies and recommend strategies to better engage with them. If you like the sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you.
Social media Strategy Creation
We would like students to help us with a social media strategy and content that is aligned with our vision, mission, and sector (parenting/play couches). We will ensure the student has a clear understanding of what these elements are for our organization. We are a play couch company in Canada called Go Coconut. We manufacture play couches for kids and have seen exponential growth in this sector in the past year. We are looking to establish ourselves as partners during the parenthood journey, and give resources and knowledge to our customers about the benefits of creating a yes space for their children, as well as supporting the development of gross motor skills for their children. We also believe in mindful parenting related to the Montessori philosophy. Next summer we will be launching a new product, while still trying to increase sales on our best seller. In the past year a lot of competitors have pop-up, and differentiating ourselves is more important than ever. We are a small business, and looking to define an interesting scope for you. You will be working on our social media strategy for our organization which could include: Perform a social media audit, report results, and describe insights gained. Define target audiences for the brand on social media and were they are active. Give us ideas on how we can develop content for each social media channel, and how we can better connect with our audience. Explain the content the brand can create or co-create to match target audience interests with examples. Help us improve our brand ambassador program. If you like the sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you.
Marketing strategy
We would like students to help us with developing and implementing a marketing campaign to onboard more retailers that are aligned with our vision, mission, and sector (parenting/play couches). We are a play couch company in Canada called Go Coconut. We manufacture play couches for kids and have seen exponential growth in this sector in the past year. We are looking to establish ourselves as partners during the parenthood journey, and give resources and knowledge to our customers about the benefits of creating a yes space for their children, as well as supporting the development of gross motor skills for their children. We also believe in mindful parenting related to the Montessori philosophy. Last year we onboarded Indigo as a retailer and Two sticks, but in order to continue growing, we would like to build a marketing plan to expand. Ultimately, they will: Evaluating an organization’s digital media offerings to identify gaps and suggest improvements Applying segmentation to identify potential retailers who would be interested in our product Helping us assess the best ways to approach them Selecting appropriate methods of communication, utilizing different types of strategies in managing client relationships and building networks Apply the digital marketing campaign to achieve the first connections.
Environmental impact analysis
We would like students to help us understand the environmental impact of our products, and how it compares with some of the competitors who manufacture in China. We are a play couch company in Canada called Go Coconut. We manufacture play couches for kids and have seen exponential growth in this sector in the past year. We are looking to establish ourselves as partners during the parenthood journey, and give resources and knowledge to our customers about the benefits of creating a yes space for their children, as well as supporting the development of gross motor skills for their children. We also believe in mindful parenting related to the Montessori philosophy. We are currently manufacturing all of our products locally, and as more competitors are popping out, we want to be able to differentiate ourselves and have a better understanding of how we can improve our processes to improve the sustainability of our products. At the moment, we have never done an analysis on the sustainability aspect of our products and the manufacturing process. We believe that this is the first step towards building a better organization. Ultimately, you will be: - conducting a carbon footprint analysis and do a sensitive analysis comparing local and international products. -develop action plans to reduce costs and environmental impact -Evaluate the performance of existing suppliers, identify new supply sources. We are a new company that has no expertise in this field. We will need guidance regarding the data needed to be able to conduct this analysis.
Expansion to the US & Europe
We would like students to help us with creating content that is aligned with our vision, mission, and sector (parenting/play couches). We will ensure the student has a clear understanding of what these elements are for our organization. We are a play couch company in Canada called Go Coconut. We manufacture play couches for kids and have seen exponential growth in this sector in the past year. We are looking to establish ourselves as partners during the parenthood journey, and give resources and knowledge to our customers about the benefits of creating a yes space for their children, as well as supporting the development of gross motor skills for their children. We also believe in mindful parenting related to the Montessori philosophy. To accomplish this, we expect the student(s) will: Identify which international market(s) to enter with our play couch. Outlining the steps, strategies and risks to enter the targeted market. Providing tactical or operational recommendations for a defined market entry/expansion strategy (mainly regulations for play couches) Identifying potential partner retailers If you like the sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you.
Website Strategy
We would like students to help us with creating content that is aligned with our vision, mission, and sector (parenting/play couches). We will ensure the student has a clear understanding of what these elements are for our organization. We are a play couch company in Canada called Go Coconut. We manufacture play couches for kids and have seen exponential growth in this sector in the past year. We are looking to establish ourselves as partners during the parenthood journey, and give resources and knowledge to our customers about the benefits of creating a yes space for their children, as well as supporting the development of gross motor skills for their children. We also believe in mindful parenting related to the Montessori philosophy. We have established a website through shopify, but we would like to increase the conversion rates. Since it's a high price point product, we want to assess what are the best ways to make it happen. If you like the sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you.
Digital Strategy Creation
We would like students to help us with creating content that is aligned with our vision, mission, and sector (parenting/play couches). We will ensure the student has a clear understanding of what these elements are for our organization. We are a play couch company in Canada called Go Coconut. We manufacture play couches for kids and have seen exponential growth in this sector in the past year. We are looking to establish ourselves as partners during the parenthood journey, and give resources and knowledge to our customers about the benefits of creating a yes space for their children, as well as supporting the development of gross motor skills for their children. We also believe in mindful parenting related to the Montessori philosophy. Next summer we will be launching a new product, while still trying to increase sales on our best seller. In the past year a lot of competitors have pop-up, and differentiating ourselves is more important than ever. Ultimately, you will be working on our social media strategy for our organization. We would of course love a social media calendar, or a series of captions that we could also use. If you like the sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you.
Digital Content Creation
We would like students to help us with creating content that is aligned with our vision, mission, and sector (parenting/play couches). We will ensure the student has a clear understanding of what these elements are for our organization. We are a play couch company in Canada called Go Coconut. We manufacture play couches for kids and have seen exponential growth in this sector in the past year. We are looking to establish ourselves as partners during the parenthood journey, and give resources and knowledge to our customers about the benefits of creating a yes space for their children, as well as supporting the development of gross motor skills for their children. We also believe in mindful parenting related to the Montessori philosophy. To accomplish this, we expect the student(s) will: Create written content to be used on our social media that will bring a value-added to the parenthood experience and the unique value of our product. (Instagram, facebook, interest) Write blog articles regarding the use of our product, as well as childhood development milestones and stages. email newsletters/sequences to share tips with parents, and build ideas. Other content pieces on assigned topics connected to childhood development, gross motor skills and parenting. Ultimately, you will be working on written content creation for our organization. If you like the sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you. A student or team with excellent writing skills would be the ideal candidate for this project.