We would like students to help us with developing and implementing a marketing campaign to onboard more retailers that are aligned with our vision, mission, and sector (parenting/play couches).

We are a play couch company in Canada called Go Coconut. We manufacture play couches for kids and have seen exponential growth in this sector in the past year. We are looking to establish ourselves as partners during the parenthood journey, and give resources and knowledge to our customers about the benefits of creating a yes space for their children, as well as supporting the development of gross motor skills for their children. We also believe in mindful parenting related to the Montessori philosophy.

Last year we onboarded Indigo as a retailer and Two sticks, but in order to continue growing, we would like to build a marketing plan to expand.

Ultimately, they will:

• Evaluating an organization’s digital media offerings to identify gaps and suggest improvements
• Applying segmentation to identify potential retailers who would be interested in our product
• Helping us assess the best ways to approach them
• Selecting appropriate methods of communication, utilizing different types of strategies in managing client relationships and building networks
• Apply the digital marketing campaign to achieve the first connections.

We want to set up the students for success. We are open to give 2 hours per week, but we can adapt.