The course is highly interactive and will follow a participatory model. Students are expected to actively engage in analytical discussions/group work/projects/simulations/activities that will depend on prior preparation of the assigned readings/tasks/homework and MyUCW assignments. To this end, full attendance and preparation is essential so that, not only are you familiar with the themes and concepts discussed in the readings, but you are also able to communicate, discuss and apply those themes and concepts during in-class exercises and assignments. Regular participation [e.g. debate, presentations, and discussion] throughout the term is required. Respect for each other’s opinions and viewpoints is expected in all oral and written student contributions as well as in your interactions. In this course, you are expected to demonstrate the values of teamwork, respect, honesty and truth.

he MRKT621 Marketing Management course at the University of Canada West takes an active and engaging approach to learning. Students are expected to come to class prepared, having completed assigned readings, tasks, and homework. This ensures they are familiar with the key themes and concepts, enabling them to actively participate in discussions, group work, and projects. The course structure blends lectures, group activities, and online assignments to foster critical thinking, teamwork, and effective communication. Respect, honesty, and truth are core values emphasized throughout the course, as students apply marketing principles to real-world scenarios. This comprehensive approach equips students with the skills to analyze markets, develop strategies, and evaluate marketing initiatives, preparing them for success in the dynamic field of marketing management.

This semester students working in groups of 4-6 will apply their knowledge in marketing to help your organization seize a marketing opportunity, develop a strategic marketing plan, or solve a current marketing challenge. The students will use marketing research, strategy, digital promotional tools, and marketing best practices to create a report and presentation.

This semester students working in groups of 5-6 will apply their knowledge in marketing to help your organization seize a marketing opportunity, develop a strategic marketing plan, or solve a current marketing challenge. The students will use marketing research, strategy, digital promotional tools, and marketing best practices to create a report and presentation.

This semester students working in groups of 5-6 will apply their knowledge in marketing to help your organization seize a marketing opportunity, develop a strategic marketing plan, or solve a current marketing challenge. The students will use marketing research, strategy, digital promotional tools, and marketing best practices to create a report and presentation.

This is an MBA-level International Marketing course focused on developing global market strategies. Students apply skills in market analysis, cultural assessment, and marketing mix design to solve real-world business challenges, helping companies expand internationally or optimize their global marketing efforts.

MBA Students from the University of Canada West will work on an International Marketing challenge/opportunity you want to address. In this project, students will apply their knowledge in international marketing to help your organization seize a global marketing opportunity, develop a strategic international marketing plan, or solve a current global marketing challenge. They can particularly focus on gathering international market intelligence, conducting a cultural and economic analysis of your chosen foreign market, developing entry strategy mode, and developing competitive international marketing strategies. Upon completion of the project, you will receive a detailed report and presentation.

In this immersive experience, small teams of learners will leverage their marketing acumen to tackle real-world challenges faced by your organization. Equipped with skills in marketing research, strategy formulation, and digital promotion, these learners are ready to craft strategic marketing plans or address specific marketing hurdles. By applying best practices in marketing, they aim to deliver actionable insights and innovative solutions that align with your business goals.

This experience invites industry professionals to collaborate with small teams of MBA marketing students who are eager to apply their classroom knowledge to real-world challenges. Learners are equipped with skills in marketing research, strategic planning, and digital promotion, enabling them to tackle specific marketing promotional opportunities or challenges your organization faces. By engaging with these students, your company can benefit from fresh perspectives and innovative solutions, while students gain practical experience and insights into industry practices.

Companies will benefit at least 3 (up to 5) groups of MBA students who will provide them with an international integrated marketing strategy and plan. The marketing plan will consist of the following. Mission and vision (based on the business owner's or executives' provision). Situational and environmental analysis. Marketing strategy covers Segmentation, Targeting, and Positioning (STP) and marketing mix Product, Price, Place, and Promotion 4P. Integrated Marketing Communication (IMC) plan. Marketing plan performance evaluation matrix.

This semester a full class of students (25-35) will be working in groups of 4-6 members. They will apply their knowledge in marketing to help your organization seize a marketing opportunity, develop a strategic marketing plan, or solve a current marketing challenge. The students will use marketing research, strategy, digital promotional tools, and marketing best practices to create a report and presentation.

Do You Want to Level Up Your Small Business? Consult with our graduate-level MBA students at The University of Canada West and gain fresh, actionable insights! Our capstone course features a strong analytical, applied, and experiential orientation, where students work in teams of 4-6 to tackle real-world business challenges or opportunities. Our comprehensive process includes: Current Business Analysis : Thorough evaluation of your business's current state. Problem/Opportunity Identification : Pinpointing key areas for improvement or growth. In-Depth Research : Conducting relevant research to support recommendations. Strategic Solutions & Implementation Plan : Developing actionable strategies with a clear plan for implementation. Budget : Providing a detailed budget aligned with proposed strategies. Risk Identification & Mitigation : Identifying potential risks and proposing mitigation strategies. We welcome projects from Canadian businesses of all sizes. However, solo-preneur enterprises may not provide the necessary scope for these comprehensive projects. Partner with us to benefit from innovative solutions and strategic insights while offering invaluable experience to our students!

This experience invites industry professionals to collaborate with small teams of learners who are well-versed in digital marketing strategies. These learners are equipped to tackle real-world challenges by developing comprehensive digital marketing campaigns, crafting strategic plans, or addressing specific digital marketing issues your organization faces. By leveraging their understanding of strategy selection, implementation, and management, learners can help your organization gain a competitive edge in the fast-paced digital landscape.

This experience invites industry professionals to collaborate with small teams of marketing students eager to apply their classroom knowledge to real-world challenges. Learners possess skills in sales and marketing, business strategy, communication, and research, enabling them to tackle marketing opportunities or challenges your organization faces. By leveraging marketing research, strategy, and digital promotional tools, students will develop actionable insights and strategic plans tailored to your business needs.

Do you have an e-Commerce / Digital Marketing challenge you would like to tackle? In the course, student-consultants will develop a digital marketing plan and devise a strategy to drive more traffic, customer leads, and / or online sales. The students come with knowledge of all major aspects of digital marketing, including selling products and services online, search engine optimization, social media marketing, and executing pay per click advertising. They synthesize this understanding to apply digital marketing principles, techniques and tools towards developing more effective and complete marketing programs.

Seeking organizational growth? Recruit University Canada West students as student-consultants. They'll evaluate your business strategy, suggest improvements, and develop action plans over a semester, using virtual tools for collaboration. These MBA students bring international insights and industry experience, entrepreneurial skills, and strategic thinking to your project. Benefit from their analyses, ideas, recommendations, and practical solutions tailored to your business needs. As a participant, provide a business challenge for the student team to evaluate and propose recommendations for your business. Elevate your organization with fresh perspectives and expert guidance.

Looking to elevate your organization and bring it to the next level? Bring on graduate students from University Canada West to be your student-consultants to evaluate your organization's business strategy and to propose approaches to improve the firm's market position. Students will work on one main project over the semester, connecting with you as needed with virtual communication tools. The teams will apply their international and entrepreneurial knowledge as MBA students with critical analyses/strategies/design skills to develop ideas in your organization. The teams will complete an analysis, provide strategic recommendations and practical options, and recommend an action plan appropriate to your business situation in consultation with you. As a participating organization, you will provide a specific question, business issue/ challenge, or opportunity that will be the focus of the student team review.

Do you have an e-Commerce / Digital Marketing challenge you would like to tackle? In the course, student-consultants will develop a digital marketing plan and devise a strategy to drive more traffic, customer leads, and / or online sales. The students come with knowledge of all major aspects of digital marketing, including selling products and services online, search engine optimization, social media marketing, and executing pay per click advertising. They synthesize this understanding to apply digital marketing principles, techniques and tools towards developing more effective and complete marketing programs.

This experience is designed for MBA students who are eager to apply their strategic thinking and analytical skills to real-world business challenges. Over the course of three sessions, learners will engage in projects that require them to analyze market trends, evaluate competitive landscapes, and propose strategic initiatives. The objective is to bridge classroom knowledge with practical applications, enabling students to deliver actionable insights and recommendations that can benefit industry partners.

This semester MBA-level students working in groups of 5 to 7 will apply their knowledge in digital marketing to help your organization develop a digital marketing campaign, develop a strategic digital marketing plan, or solve a current digital marketing challenge. Students explore proven practical examples of strategy selection, implementation, and management, and how competitive advantage is created and leveraged over time and distance in the context of rapidly evolving technologies and practice.

This semester MBA-level students working in groups of 5 to 7 will apply their knowledge in digital marketing to help your organization develop a digital marketing campaign, develop a strategic digital marketing plan, or solve a current digital marketing challenge. Students explore proven practical examples of strategy selection, implementation, and management, and how competitive advantage is created and leveraged over time and distance in the context of rapidly evolving technologies and practice.

This semester MBA-level students working in groups of 5 to 7 will apply their knowledge in digital marketing to help your organization develop a digital marketing campaign, develop a strategic digital marketing plan, or solve a current digital marketing challenge. Students explore proven practical examples of strategy selection, implementation, and management, and how competitive advantage is created and leveraged over time and distance in the context of rapidly evolving technologies and practice.

Student-consultants will create a promotional plan for your organization and develop promotional materials across different media. You will normally manage multiple groups during the semester. We either choose 1 or 2 companies based on the quality of the applicants. This way you are assured to have multiple perspectives as our class consists of 35 students broken into 6 teams.

Companies will benefit at least 3 (up to 5) groups of MBA students who will provide them with an international integrated marketing strategy and plan. The marketing plan will consist of the following. Mission and vision (based on the business owner's or executives' provision). Situational and environmental analysis. Marketing strategy covers Segmentation, Targeting, and Positioning (STP) and marketing mix Product, Price, Place, and Promotion 4P. Integrated Marketing Communication (IMC) plan. Marketing plan performance evaluation matrix.

This semester students working in groups of 5-6 will apply their knowledge in marketing to help your organization seize a marketing opportunity, develop a strategic marketing plan, or solve a current marketing challenge. The students will use marketing research, strategy, digital promotional tools, and marketing best practices to create a report and presentation.

Looking to elevate your organization, and bring it to the next level? Bring on MBA students from  University Canada West  to be your student-consultants, in a project-based experience. MBA students will work on one main project over the course of the semester, connecting with you as needed with virtual communication tools. Students in this course recognize that small businesses face unique challenges that can impede productivity and result in costly turnover. In this project, teams of business students with backgrounds in entrepreneurship, human resources, and organizational behaviour will analyze your organization’s structure and management to develop strategies for improvement and continued growth.

During the Summer Term, groups of 7 graduate level MBA students will utilize their marketing knowledge to assist your organization in seizing a marketing opportunity, devising a strategic marketing plan, or resolving a current marketing challenge. They will employ marketing research, strategy, digital promotional tools, and industry best practices to develop a comprehensive report and presentation.

Working in a team, students will prepare a Business Analysis report as well as a treatment plan for the expansion/ improvement of your business.

This semester students working in groups of 6 will apply their knowledge in marketing to helping your organization seize a marketing opportunity, develop a strategic marketing plan, or solve a current marketing challenge. The students will use marketing research, strategy, digital promotional tools and marketing best practices to create a report and presentation.

Students will develop a comprehensive HR strategic analysis for an industry partner (i.e., local companies, community organizations, government agencies, NGOs). Students will research and provide an analysis of a major workplace implementation, such as role of mission, vision, values to HRM; strategic actions, strategic development techniques, HR planning, SHRM suitable to organizational culture, job analysis, organization development strategy, CSR strategy, corporate governance strategy, formulating people management strategy, HRIS strategy. Evaluate the viability of such implementation by addressing the key issues required for success.