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Sustainable Marketing Project Spring 2025

MRKT630
Open Closing on May 2, 2025 / 1 spot left
University Canada West
University Canada West
Vancouver, British Columbia, Canada
Mostafa Ahmadi
Educator
(1)
7
Timeline
  • May 2, 2025
    Experience start
  • June 21, 2025
    Experience end
Experience
1 projects wanted
Dates set by experience
Preferred companies
Canada
Any company type
Any industries

Experience scope

Categories
Communications Market research Market expansion
Skills
target audience business ethics communication ethical standards and conduct marketing preparing executive summaries reputation management marketing strategies market research
Learner goals and capabilities

Learners in the Sustainable Marketing course develop the skills to integrate sustainability principles into marketing strategies. They are equipped to enhance brand reputation, gain competitive advantage, and engage eco-conscious consumers by aligning marketing efforts with environmental responsibility and ethical business practices. These capabilities can be applied to projects that aim to improve a company's sustainability profile, mitigate risks, and ensure long-term profitability in a market increasingly influenced by sustainability.

Learners

Learners
Post-graduate
Intermediate levels
35 learners
Project
Learners self-assign
Teams of 5
Expected outcomes and deliverables

Students will submit:


  • A proposal
  • Report
  • Presentation


Project deliverables in a report:


- Executive Summary

- Organization Background

- Sustainability SWOT Analysis

- Sustainability Goals

- Market Research Findings

- Target Audience Segmentation

- Sustainable Marketing Strategies

- Product and Service Enhancements

- Messaging and Communication

- Ethical and Social Considerations

- Budget Allocation

- Conclusion

  • - Appendices (if applicable)
Project timeline
  • May 2, 2025
    Experience start
  • June 21, 2025
    Experience end

Project Examples

Requirements

Learners who have completed a course in Sustainable Marketing are capable of working on a wide range of projects that align with sustainability principles and can benefit both the company and the broader community or environment. Here are some examples of projects they can undertake:

  1. Green Product Launch
  2. Sustainability Campaigns
  3. CSR (Corporate Social Responsibility) Initiatives
  4. Ethical Sourcing Promotions
  5. Green Event Marketing
  6. Environmental Impact Reporting
  7. Sustainability Partnerships
  8. Customer Engagement Programs
  9. Sustainable Packaging Promotion


  • In summary, learners with expertise in sustainable marketing can contribute to a variety of projects that promote sustainability, ethical practices, and responsible consumption, ultimately benefiting the company's brand image, customer loyalty, and positive impact on society and the environment.