Douglas College

New Westminster, British Columbia, Canada

This experience immerses learners in the practical application of integrated marketing communications (IMC) strategies. Participants will leverage their understanding of promotional techniques such as advertising, sales promotions, public relations, and personal selling to design cohesive marketing campaigns. By setting promotional objectives, planning budgets, and evaluating media forms, learners will gain hands-on experience in crafting and executing effective communication strategies. This experience is ideal for industry professionals seeking innovative solutions for short-term marketing challenges.