Marketing Management Winter Term 2025
MRKT 621
This semester a full class of students (25-35) will be working in groups of 4-6 members. They will apply their knowledge in marketing to help your organization seize a marketing opportunity, develop a strategic marketing plan, or solve a current marketing challenge. The students will use marketing research, strategy, digital promotional tools, and marketing best practices to create a report and presentation.
Marketing Management Fall Term 2024
MRKT 621
This semester students working in groups of 4-6 members. They will apply their knowledge in marketing to help your organization seize a marketing opportunity, develop a strategic marketing plan, or solve a current marketing challenge. The students will use marketing research, strategy, digital promotional tools, and marketing best practices to create a report and presentation.
INSIGHTS-BASED MARKETING STRATEGY PLAN
MRKT 621
This semester students working in small groups will apply their knowledge in marketing to helping your organization seize a marketing opportunity, develop a strategic marketing plan, or solve a current marketing challenge.The students will use marketing research, strategy, digital promotional tools and marketing best practices to create a report and presentation. Learner skills Sales & marketing, Business strategy, Marketing strategy, Communication, Research Deliverables Students will submit a 10 page report including their research, analysis, insights, and recommendations. Students will also submit a pdf slide deck summarizing their key findings and recommendations to share with your employees.