Maria Alejandra Jimenez Ospina
Maria Alejandra Jimenez Ospina
Professor - She / Her
(3)
5
University Canada West
University Canada West
Vancouver, British Columbia, Canada

Marketing Management Winter Term 2025

MRKT 621

Jan 27, 2025 - Mar 24, 2025

This semester a full class of students (25-35) will be working in groups of 4-6 members. They will apply their knowledge in marketing to help your organization seize a marketing opportunity, develop a strategic marketing plan, or solve a current marketing challenge. The students will use marketing research, strategy, digital promotional tools, and marketing best practices to create a report and presentation.

Matches 1
Category Market research + 4
Closed
University Canada West
University Canada West
Vancouver, British Columbia, Canada

Marketing Management Fall Term 2024

MRKT 621

Oct 7, 2024 - Dec 16, 2024

This semester students working in groups of 4-6 members. They will apply their knowledge in marketing to help your organization seize a marketing opportunity, develop a strategic marketing plan, or solve a current marketing challenge. The students will use marketing research, strategy, digital promotional tools, and marketing best practices to create a report and presentation.

Matches 4
Category Market research + 4
Closed
University Canada West
University Canada West
Vancouver, British Columbia, Canada

INSIGHTS-BASED MARKETING STRATEGY PLAN

MRKT 621

Apr 12, 2024 - Jun 12, 2024

This semester students working in small groups will apply their knowledge in marketing to helping your organization seize a marketing opportunity, develop a strategic marketing plan, or solve a current marketing challenge.The students will use marketing research, strategy, digital promotional tools and marketing best practices to create a report and presentation. Learner skills Sales & marketing, Business strategy, Marketing strategy, Communication, Research Deliverables Students will submit a 10 page report including their research, analysis, insights, and recommendations. Students will also submit a pdf slide deck summarizing their key findings and recommendations to share with your employees.

Matches 1
Category Competitive analysis + 4
Closed