Social Media Marketing Campaign

Our company produces Probiotic-rich products that are distributed between BC and Ontario. We hope increase our social media presence to attract and engage more customers across the Country. We would like to work with students to design a new social media marketing campaign for our company. This will involve several different steps for the students, including: Familiarizing themselves with our company’s products, social media campaign goals and target market. Identifying social media channels and strategies suitable for our company. Identifying metrics to monitor throughout the campaign. Creating a social media content calendar that outlines important steps in the campaign. Planning and scheduling campaign content for the next 6 months. Bonus steps in the process would also include: Recommending social media management tools to schedule our content.

New Product Launch

Our company is launching 3 new products that are a slightly different concept from our original product line. We would like students to create a launch campaign for these new products that includes a press release, and a social media component. This will involve: developing a unique "look/theme" for the campaign establishing messaging to differentiate the new products from the original products developing copy to be used in a press release and on our website putting together images/creating social media posts creating a newsletter researching appropriate avenues for the launch ie. online magazines and news outlets creating a giveaway developing hashtags Analyzing and reporting the metrics / results of the launch

Social Media Marketing Campaign

Our company produces Probiotic-rich products that are distributed between BC and Ontario. We hope increase our social media presence to attract and engage more customers across the Country. We would like to work with students to design a new social media marketing campaign for our company. This will involve several different steps for the students, including: Familiarizing themselves with our company’s products, social media campaign goals and target market. Identifying social media channels and strategies suitable for our company. Identifying metrics to monitor throughout the campaign. Creating a social media content calendar that outlines important steps in the campaign. Planning and scheduling campaign content for the next 6 months. Bonus steps in the process would also include: Recommending social media management tools to schedule our content.

Product Photography

Our company produces Probiotic-rich products that are distributed between BC and Ontario. We would like to work with a student to create product and packaging photos against a white background. This will involve several different steps for the students, including: Familiarizing themselves with our company’s products,  Receiving our products and packaging to shoot.