Office of Applied Research and Innovation
Office of Applied Research and Innovation
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Jonas Lee
Learner
(1)
2
Portals

Skills

Business metrics 1 Marketing 1 Performance measurement 1 Performance metric 1 Planning 1 Sales 1 Social media 1 Social media analytics 1 Social media planning 1 Target audience 1

Achievements

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Community Builder
Issued by Riipen
The Community Builder achievement is awarded to learners who provided feedback to project partners at the conclusion of their project, helping to create a better experiential learning ecosystem for all participants.
Completed on December 6, 2024
Project Participant
Issued by Riipen
The Project Participant achievement is awarded to learners who start their first project, demonstrating their commitment to putting learned skills to practice.
Completed on September 23, 2024

Latest feedback

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Kimberly Corrigan
She / Her
managing director
December 11, 2024
Individual endorsement
Social media Target audience Planning Business metrics Performance metric Social media analytics Performance measurement Marketing Sales Social media planning

Professional communication and engagement with us as the client. Loved that Jonas took the time to follow us on our social media and had a high sense of accountability to us as clients.

Team feedback
Great team that showed their research into our company, current marketing practices, products and leadership paid off in their final presentation. They displayed a professional approach when working with us that made us forget we were working with students. Very impressed with their work and their final product. Their accountability to us as a client and making that extra effort in their research approach, as well as using our brand was exciting for us as a start up company to see. Thank you!
Social media Target audience Planning Business metrics Performance metric Social media analytics Performance measurement Marketing Sales Social media planning
Douglas College
Promotional Plan & Materials (Fall 2024)
Douglas College
Obliq3
Social Media Strategy Development for Obliq3
Obliq3

Recent projects

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Obliq3
Obliq3
Calgary, Alberta, Canada

Social Media Strategy Development for Obliq3

Obliq3, a start up company focused on human centric practices for leader and culture development and change delivery (only 10 months in business), seeks to enhance its social media presence to boost brand credibility, increase followers, and drive product sales. The current challenge lies in identifying the most effective social media platforms that align with the company's target audience and business goals. The project aims to develop a comprehensive social media strategy that leverages classroom knowledge in digital marketing, social media analytics, and consumer behavior. The strategy should include platform selection, content planning, engagement tactics, and performance metrics. The ultimate goal is to create a sustainable social media plan that can be easily implemented and monitored by Obliq3's marketing team.

Matches 1
Category Digital marketing + 2
Open