Michel Vivier
Learner
(4)
35
Portals

Skills

Analytical skills 2 Business development 2 Market opportunities 2 Market research 2 Performance reporting 2 Research 2 Scheduling 2 Social media 2 Social media strategy 2 Content creation 1 Social media campaigns 1 Social media content 1 Social media management 1 Social media marketing 1 Wholesaling 1

Achievements

Latest feedback

Jennifer Roberge
Jennifer Roberge
Founder
June 3, 2025
Individual endorsement
Market opportunities Analytical skills Business development Market research Research

Michel approached the project with enthusiasm and a strong sense of initiative. She asked insightful questions to fully understand our company and goals, and delivered exactly what was needed with minimal direction. Her work exceeded expectations, and I wouldn’t hesitate to work with her again.

Learner feedback
Michelle was very motivated from the start. She asked important questions about the project and my company and our goals. She needed limited coaching and accomplished exactly what I asked of her. I am extremely happy with her work and would hire her again.
Market opportunities Analytical skills Wholesaling Business development Market research Research
Advance Ontario
Advance Ontario: April 2025 Cohort
Advance Ontario
The Kind Pet
Identifying Potential Retail Partners for The Kind Pet
The Kind Pet
Adam McLellan
Owner
March 31, 2025
Learner feedback
Michel took the time to understand our business and our user demographics, and her marketing recommendations were well-thought-out and relevant to our industry. Highly recommended!
Social media campaigns Social media content Social media management Social media marketing
Riipen Level UP 🚀
Level UP: February 2025
Riipen Level UP 🚀
Cosmocat Games
Online Marketing Campaign
Cosmocat Games
Najath Abdul kareem
She / Her
Digital Marketing Associate
May 3, 2024
Team feedback
Michel is a very creative person. She completed all her tasks on time. She provided a lot of creative input and handled our social media really well. WOuld definitely work with her in the future.
Content creation
Riipen Level UP 🚀
Level UP: September 2023 - March 2024
Riipen Level UP 🚀
Haletale Inc
Strategic Content Creation and Engagement for Haletale on LinkedIn
Haletale Inc

Recent projects

Haletale Inc
Haletale Inc
Toronto, Ontario, Canada

Social Media Presence Enhancement for Founders of Haletale Inc.

The main goal for the project is to support the business owners of Haletale Inc., with enhancing their social media presence on platforms such as LinkedIn, Instagram, and Facebook. This will involve several different steps for the learners, including: - Analyzing the current social media presence of Haletale Inc. - Developing a social media strategy to increase engagement and reach on LinkedIn, Instagram, and Facebook. - Creating and scheduling posts that align with the company's brand and mission. - Monitoring and responding to comments, messages, and mentions on social media platforms. - Analyzing the performance of social media posts and making adjustments to the strategy as needed.

Matches 2
Category Digital marketing + 4
Closed
Haletale Inc
Haletale Inc
Toronto, Ontario, Canada

Strategic Content Creation and Engagement for Haletale on LinkedIn

The main goal for the project is to increase Haletale's presence, engagement, and followers on LinkedIn through strategic content creation and collaboration with articles. This will involve several different steps for the students, including: - Analyzing Haletale's current LinkedIn presence and engagement. - Creating LinkedIn articles and posts that align with Haletale's mission and vision. - Collaborating with articles to increase Haletale's visibility and reach on LinkedIn. - Developing a content calendar for consistent posting and engagement. - Implementing strategies to increase followers and engagement on Haletale's LinkedIn page.

Matches 4
Category Digital marketing + 3
Closed
Cosmocat Games
Cosmocat Games
Dartmouth, Nova Scotia, Canada

Online Marketing Campaign

Our company advertises several video games online. We hope to revamp our web and social media marketing to attract more customers. We would like to work with students to design a new online marketing campaign for our company. This will involve several different steps for the students, including: Familiarizing themselves with our company’s products, web presence, and social media campaign goals and target market. Identifying social media channels and strategies suitable for our company. Planning types of campaign content to create for each channel. Identifying metrics to monitor throughout the campaign. Creating a social media content calendar that outlines important steps in the campaign. Bonus steps in the process would also include: Recommending social media management tools to schedule our content.

Matches 1
Category Social media marketing + 1
Open
The Kind Pet
The Kind Pet
Cornwall, Ontario, Canada

Identifying Potential Retail Partners for The Kind Pet

The Kind Pet, a company dedicated to creating sustainable pet toys, seeks to expand its market reach by identifying potential wholesale and retail partners. The project aims to research and compile a list of small, independent pet stores across the United States that align with The Kind Pet's values and product offerings. This project will allow learners to apply their research and analytical skills to identify key market opportunities. The team member will focus on understanding the landscape of independent pet retailers, assessing their compatibility with The Kind Pet's brand, and identifying potential for collaboration. This project will enhance learners' ability to conduct market research, analyze business compatibility, and develop actionable insights for business development.

Matches 2
Category Market research + 1
Open

Work experience

Market Research & Outreach Intern
The Kind Pet
February 2025 - May 2025

- Spearheaded the identification of 40+ sustainable U.S. pet boutiques, expanding the brand’s retail outreach pipeline by 2.5x
- Compiled detailed prospect profiles with owner contacts, social media insights, and store-level analytics
- Delivered a strategic business development report that informed partnership strategy and future expansion planning

Virtual Campus Account Manager Intern
Canadian Marketing League
Toronto, Ontario, Canada
May 2024 - August 2025

- Selected as a Schulich School of Business representative for a nationwide marketing internship
- Managed and executed national campaigns in collaboration with 20+ interns across Canada
- Fostered partnerships with faculty and student leaders, enhancing campaign reach and participation

Assistant Marketing Manager
Novaly Studios
January 2023 - September 2024

- Used SQL to extract and analyze Roblox player data, identifying trends that improved player retention by 18%
- Identified and analyzed user information for game players on Roblox
- Supported strategic initiatives for the marketing team
- Drove TikTok strategy at Novaly Studios, growing followers by 17,000

Marketing Manager & Coach
Viva RGC
Toronto, Ontario, Canada
June 2020 - June 2025

- Managed all digital marketing and communication for second club location, increasing inquiries by 40%
- Created branded content calendars, ran email campaigns, and monitored social analytics to optimize outreach
- Oversaw staff scheduling, event planning, and customer onboarding for 50+ active athletes
- Organized five major athletic competitions, including the 2018 Ontario Gymnastics Championship
- Provided customer support and mentorship throughout the training process