Social Media Strategy Revamp for Simcoe Cosmetic Clinic

Simcoe Cosmetic Clinic is seeking to enhance its online presence and engagement through a comprehensive social media strategy revamp. The clinic's current social media platforms and content require a thorough audit to identify strengths and areas for improvement. The project aims to leverage students' marketing knowledge to propose a research-based strategy that aligns with the clinic's brand and target audience. Students will have the opportunity to apply classroom knowledge in social media management, content creation, and SEO optimization. The project will involve creating a library of engaging content and developing a detailed posting schedule to maximize reach and engagement. This initiative will help the clinic improve its digital footprint and attract more clients.

Prototype of AI-Powered Outbound Calling System Integration

Simcoe Cosmetic Clinic is looking to prototype an AI-powered customer engagement tool that integrates with its lead management process. Instead of building a full outbound calling system, the focus will be on automating lead capture and AI-assisted communication . The system will pull lead data (e.g., from Facebook or other sources) directly into Google Sheets. Once in the sheet, the prototype will demonstrate how ChatGPT (or similar AI tools) can be connected to send automated text-based responses and notifications. This will allow the clinic to quickly engage with new leads and receive alerts, enabling staff to follow up efficiently. This scoped project gives learners an opportunity to gain hands-on experience with data integration, AI chat tools, and workflow automation without requiring the build-out of a complete telephony system.

Digital Presence Enhancement for Simcoe Cosmetic Clinic

Simcoe Cosmetic Clinic, a Med spa specializing in non-surgical rejuvenation treatments like Botox, Filler, and PRP, aims to bolster its online presence. Opened in March 2022, the clinic seeks to optimize its website for improved search engine visibility and revamp its social media marketing strategy. The project focuses on enhancing the website's quality to ensure it is Google-friendly, thereby increasing its ranking in search results. Additionally, the clinic aims to leverage AI tools to generate engaging digital content for platforms such as TikTok and Instagram. This initiative will help attract more customers and establish a stronger online brand presence.

AI Integration and Automation Enhancement for Simcoe Cosmetic Clinic

Simcoe Cosmetic Clinic aims to enhance its customer engagement and operational efficiency by integrating AI technologies into its existing systems. The project focuses on integrating AI-driven outbound calling with the clinic's CRM system, Go High Level, to streamline communication with potential clients. Additionally, the project seeks to automate responses across various social media platforms using AI, ensuring timely and consistent interaction with the audience. Another critical aspect is troubleshooting the AI software currently embedded on the clinic's website to ensure optimal performance. Furthermore, the project involves creating a seamless process for downloading leads into a Google Sheet dashboard, allowing the clinic to efficiently track and manage potential clients. If the team possesses the necessary expertise, they may also assist in optimizing the clinic's online presence through SEO strategies. This project provides an opportunity for learners to apply their knowledge of AI, CRM systems, and digital marketing in a real-world setting.