Strategic Marketing Plan Development for Heritage Sites
BUS-2502-01
This experience involves a team of learners from a marketing management course applying their skills to create a comprehensive marketing plan for the Hadley Farm Museum. Learners will utilize their knowledge in SWOT analysis, market segmentation, competitor analysis, and promotional strategies to develop actionable insights and strategies. The objective is to provide learners with practical experience in crafting marketing plans that can enhance the visibility and engagement of heritage sites.
Current Events and Their Impact on the Economy
BUS-6300-MBA01: Curr Events-Impct/Economy
Looking to elevate your organization, and bring it to the next level? Bring on learners from Elms College to be your learner-consultants, in a project-based experience. Learners will work on one main project, covering four key areas of current events and their impact on the economy that may affect your business, over the experience of the semester, connecting with you as needed with virtual communication tools.