Targeted Marketing Research and Go To Market Strategy

This project aims to explore the potential of circular products in transforming commercial development, project management, and architecture firms across Alberta and beyond. The goal is to identify 50 top firms in these sectors and analyze how integrating circular products can enhance their project outcomes and competitiveness in securing large contracts. Additionally, the project will involve researching provincial government policies to identify relevant grants and tax programs that support circular economy initiatives. By synthesizing this information, the project seeks to provide actionable insights to inform outreach strategies and promote sustainable practices within the industry. The project will enable learners to apply their knowledge of sustainable development, policy analysis, and strategic planning in a real-world context.

Marketing strategy + Implementation Report

Students learn how to integrate marketing strategy in complex and dynamic environments. Taking advantage of the latest marketing research results and students' previous knowledge of segmentation, targeting, positioning and the marketing mix (e.g., product, distribution/place, promotion, price), students develop a sustainable marketing strategy report.