User Research Study 101

We are looking to have students conduct usability tests with 20 pre-identified customers, in order to understand the problem we are trying to solve before our launch. We will provide the customer contact information, and will obtain their consent to participate. Students will be responsible for: Interview scheduling Developing a pre-conceived script for the interview Conducting the moderated interview remotely Writing the user research plan Analyzing the results and confirming alignment baed on the solutions Following up with the customers to share the final case studies and thank them for their participation

Supply Chain - Defining Logistics Systems to operate efficiently

Our company is looking for the best logistics and operations processes that would define our supply chain worldwide, with an emphasis in North America. We want to come up with the best system in place to get our products to our customers. We would like students to help us define our systems so that we can efficiently focus efforts and effectively scale. We expect students will need to do the following: Define and document systems for our organization. Make recommendations for a sustainable supply chain (shippings, rates

CRM - How to communicate with clients

We would like you to provide us with a comparison of the top CRMs available and make a recommendation, based on our needs. Our organization sells products and offers services. To achieve this, you will need to consider: Core features. Pricing. Features. Constraints. Usability. Implementation and training. Existing system integration. Security features. Customizability.

Marketing Strategy (Go-to-market)

Our company aims to advertise lines of products online and in store. We would like to create a compelling marketing plan for our products (bed sheets, standard pillows, duvet covers, decorative pillows) paired with the service of an interior designer. We would like students to design new promotional material for this new product. Based on our insights and additional research, students will develop promotional marketing materials and make recommendations for our social media platforms including which ones will best represent our brand. This will involve several different steps for the students, including: Familiarizing themselves with our target market, products and services. Assessing our existing marketing strategy and efforts. Recommending marketing tactics to promote our new product such as exclusive previews and introductory offers. Designing promotional material for various media. Making multiple versions of marketing materials and testing them for comparison.