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Recent projects

Email Marketing for Benessere North
The main goal for the project is to create an effective email marketing strategy to generate more sales from the leads for Benessere North, a non-profit that helps women transform their health and well-being by transitioning their nutrition to whole plant foods. This will involve creating regular emails to be sent to the company's email list.

Empowering Women's Health: Social Media Campaign Development
Benessere North, a Canadian nonprofit organisation, is committed to combating chronic diseases in women globally, with plant-based nutrition. The organisation seeks to enhance its outreach and engagement through a targeted social media campaign. This project involves developing a series of engaging social media reels/shorts and posts aimed at attracting new leads to join the Women's Health Hub Community membership. Students will have the opportunity to apply their digital marketing, social media management, and branding skills. They will conduct research on current best practices in social media engagement, develop and refine scripts for video content, and edit videos to align with Benessere North's mission. The final step will involve scheduling the content for release using VistaSocial, ensuring a strategic and impactful online presence.

Marketing Recommendations for Benessere North (Nonprofit)
The main goal for the project is to provide marketing recommendations for Benessere North, a non-profit organization that helps women with chronic diseases to optimize their nutrition and lifestyle with the aim of suspending progression of and, where possible, reversing the chronic diseases and optimising the women's well-being.

Nonprofit Grant Research and Application for Canadian Alliance for Maternal Mental Health
Our goal for this project is to help our nonprofit find funding opportunities to help us carry out our organisation's activities: Students will need to: Familiarize themselves with our vision statement and the defined project. Develop a needs statement that characterizes the community problem and justifies the need for our project and funding. Identify potential sponsors and funding opportunities that are a good fit for our organization and project. Improve the clarity and persuasiveness of our company's grant proposal writing. Develop grant proposals and applications tailored to each grant's specific requirements. Submit completed grant applications.