The main goal of this project is to build on a strategic marketing plan for AMR Interior Design & Drafting Ltd.'s furniture product line to introduce it to the hospitality interior designer industry for wholesale. This will involve several different steps for the students, including:

- Conducting market research to identify potential customers, competitors, and trends in the hospitality interior designer industry.

- Developing a comprehensive marketing strategy to target the identified customer segment.

- Creating a budget and timeline for the marketing strategy.

- Developing a plan for tracking and measuring the success of the marketing campaign.

- Creating promotional materials such as brochures, flyers, and website content.

By the end of the project, students should demonstrate:

- Understanding of the hospitality interior designer industry and its potential customers.

- Identification of potential competitors and trends in the industry.

- Creation of a comprehensive marketing strategy.

- Development of a budget and timeline for the marketing strategy.

- Creation of promotional materials such as brochures, flyers, and website content.

- Development of a plan for tracking and measuring the success of the marketing campaign.

Final deliverables should include:

- A comprehensive marketing strategy document.

- A budget and timeline for the marketing strategy.

- Promotional materials such as brochures, flyers, and website content.

- A plan for tracking and measuring the success of the marketing campaign.

Mentorship and Supervision: We provide comprehensive guidance and staff assistance to ensure the intern gets a robust learning experience. As seasoned professionals, our team can offer in-depth insights into the interior design and marketing sectors.

Access to Professional Photos: The intern will have full access to our extensive library of professional designs and photographs. These can be useful for designing marketing materials or understanding the aesthetics of our custom table line.

Contact List: The intern will be granted access to our extensive contact list within the design industry. These contacts span several sectors, such as hospitality and wholesale, providing valuable networking opportunities.

Insight into Marketing Strategy Formulation: The internship includes exposure to strategic marketing planning, giving the intern first-hand experience creating and implementing plans.

Access to Software and Tools: The intern will be provided with access to professional design and marketing software tools used within the industry.

Opportunity to attend Industry Meetings: The intern can attend business meetings that concern marketing and design, providing them with relevant practical experience.

Hands-on Experience with New Product Launches: As the project involves introducing a new custom table line, the intern will get practical experience in product launches.

Feedback and Evaluation: Regular feedback sessions will be organized, providing an opportunity for growth and learning.

At AMR Design, we believe in fostering an enriching, holistic, and practical learning environment for our intern, equipping them for future opportunities in the industry.