Integrated Marketing Communications Project Experience
Timeline
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January 21, 2025Experience start
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January 31, 2025Client Briefing
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April 2, 2025Assignment 1- SOS
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April 2, 2025Assignment 2- TAC
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April 3, 2025Experience end
Timeline
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January 21, 2025Experience start
-
January 31, 2025Client Briefing
Upload your document here. (Should be signed by client)
-
April 2, 2025Assignment 1- SOS
Upload the report here. ( Should be approved by the client).
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April 2, 2025Assignment 2- TAC
Upload the final report here/ (Should be approved by the client)
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April 3, 2025Experience end
Experience scope
Categories
Advertising Social media marketing Branding & style guides Market expansion Marketing strategySkills
public relations promotional strategies sales promotion advertising campaigns strategic planning integrated marketing communications selling techniques advertising salesThis experience is designed for learners who have explored the multifaceted world of integrated marketing communications (IMC). Participants will have the capability to apply their understanding of advertising, sales promotions, public relations, and personal selling to real-world projects. By engaging with industry professionals, learners will develop and execute promotional strategies that align with organizational goals. This experience will enable learners to translate classroom knowledge into practical applications, enhancing their skills in strategic planning, media evaluation, and effectiveness measurement.
Learners
- Comprehensive promotional strategy plan
- Creative advertising campaign proposal
- Public relations and media outreach plan
- Sales promotion and personal selling strategy
- Evaluation report on promotional program effectiveness
Project timeline
-
January 21, 2025Experience start
-
January 31, 2025Client Briefing
-
April 2, 2025Assignment 1- SOS
-
April 2, 2025Assignment 2- TAC
-
April 3, 2025Experience end
Timeline
-
January 21, 2025Experience start
-
January 31, 2025Client Briefing
Upload your document here. (Should be signed by client)
-
April 2, 2025Assignment 1- SOS
Upload the report here. ( Should be approved by the client).
-
April 2, 2025Assignment 2- TAC
Upload the final report here/ (Should be approved by the client)
-
April 3, 2025Experience end
Project Examples
Requirements
- Develop a promotional strategy for a new product launch
- Create a social media advertising campaign for a local business
- Design a public relations plan for a community event
- Propose a sales promotion strategy for a seasonal sale
- Evaluate the effectiveness of an existing marketing campaign
- Plan a direct marketing initiative for a niche market
- Conduct a media analysis for a targeted advertising effort
- Develop a global communication strategy for an expanding brand
Timeline
-
January 21, 2025Experience start
-
January 31, 2025Client Briefing
-
April 2, 2025Assignment 1- SOS
-
April 2, 2025Assignment 2- TAC
-
April 3, 2025Experience end
Timeline
-
January 21, 2025Experience start
-
January 31, 2025Client Briefing
Upload your document here. (Should be signed by client)
-
April 2, 2025Assignment 1- SOS
Upload the report here. ( Should be approved by the client).
-
April 2, 2025Assignment 2- TAC
Upload the final report here/ (Should be approved by the client)
-
April 3, 2025Experience end