The Wiser Health App UX Enhancement project aims to improve the user experience of the Wiser Health application by leveraging data-driven design optimizations. Students will engage in comprehensive usability testing and user feedback analysis to identify existing pain points within the app. The project will focus on enhancing navigation, accessibility, and user engagement, ensuring a seamless and intuitive user journey. Key tasks include streamlining mobile interactions and refining the visual design to create a more user-friendly interface. Through wireframing, prototyping, and A/B testing, students will implement data-backed improvements that aim to boost user satisfaction and app retention. This project provides an opportunity for students to apply their classroom knowledge in UI/UX research and design to a real-world application, fostering practical skills in user experience enhancement.

The project deliverables include a comprehensive report detailing the findings from usability testing and user feedback analysis. Students will also produce wireframes and prototypes that illustrate the proposed design improvements. Additionally, a presentation summarizing the A/B testing results and the impact of the implemented changes on user satisfaction and app retention will be required. These deliverables will collectively demonstrate the students' ability to apply data-driven design strategies to enhance user experience.