Before we begin paid promotional campaigns, we want to refine our product logos and promotional material to reflect our standards and guest expectations. This will also include updating key visual brand components.

To accomplish this, we believe you should focus on:

• Conducting organizational and industry research.
• Conducting client surveys and interview.
• Develop new logo variations.
• Produce example brand materials including business cards, email signatures, and guest folio templates.

We want to have a fresh brand look that reflects our commitment to a flawless guest experience and attracts our target customer.

Final project deliverables include:

• A logo design proposal with logo use guidelines.
• Example branded collateral designs for key visual brand components (letterhead, business cards, etc.).
• A report on our competitive landscape and an explanation of the new designs.

The final goals are: a report of research conducted, mock-ups for potential new designs, based on research, and proposed changes to the promotional material.