Educational Campaign for Maverik Scrubbing Pad

Open
Main contact
The Maverik Inc.
East Gwillimbury, Ontario, Canada
Lauren Margules
Founder and CEO
2
Portals
(1)
Project
Academic experience
80 hours of work total
Learner
Anywhere
Intermediate level

Project scope

Categories
Videography Digital marketing Creative writing Marketing strategy Social media marketing
Skills
social media target audience tiktok product knowledge research reports social media marketing
Details

The main goal for the project is to create an educational campaign on social media to drive and build product knowledge of the Maverik Scrubbing Pad. This will involve several different steps for the learners, including:


- Researching and understanding the features and benefits of the Maverik Scrubbing Pad.


- Developing engaging and informative content for social media platforms such as Facebook, Instagram, and Tik Tok.


- Creating visual and written materials to showcase the non-toxic and effective cleaning capabilities of the Maverik Scrubbing Pad.


-Creating video and presentation of the results using Maverik around multiple surfaces around every household.


- Implementing a social media marketing strategy to reach a wide audience and drive product knowledge.


Deliverables


What tasks will learners need to complete to achieve the project goal?


- A comprehensive research report on the features and benefits of the Maverik Scrubbing Pad vs. the competitors (Market understanding).


- A content calendar outlining the planned social media posts and materials.


- Engaging visual and written content for social media platforms.


- A social media marketing strategy document outlining the planned approach and target audience.


Mentorship

The founder will be on board through the process (daily if needed) to provide all the answers and assets needed to support the students with getting familiar and understanding expectations.

Main goal is creating product awareness introducing innovation in a new format the average consumer is not familiar with.

The Maverik's target is to be an essential in every household across North America, education the consumer with the following benefits we all look for: creating a safer home environment, cost effective (affordable option), Long lasting, Quick and easy solution for challenging cleaning tasks.

Supported causes

The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.

Sustainable cities and communities

About the company

Company
East Gwillimbury, Ontario, Canada
0 - 1 employees
Consumer goods & services, Hospitality, Manufacturing
Representation
Women-Owned Small Business

The Maverik Scrubbing Pad is transforming the cleaning landscape by eradicating the need for harsh chemicals. Maverik offers a non-toxic alternative for the most challenging household and outdoor cleaning tasks. Experience effortless cleaning that not only saves you time and money but also contributes to a safer home environment.
All you need is Maverik and Water to complete your chore!

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