Cost-Effective Marketing Strategy Development for Westcan Fleet Mobility
Project scope
Categories
Communications Market research Advertising Marketing strategySkills
marketing strategies business planning marketing target audience marketing channelWestcan Fleet Mobility seeks to enhance its market presence by identifying the most cost-effective marketing strategies to reach its target audience. The project involves developing a comprehensive business plan that focuses on evaluating various marketing channels and their associated costs. Learners will conduct a detailed cost analysis and breakdown of potential marketing strategies, ensuring alignment with Westcan's budgetary constraints. Additionally, the project requires researching any unforeseen costs that may arise during the implementation of these strategies. The goal is to provide Westcan with a clear, actionable plan that optimizes marketing expenditure while maximizing audience engagement.
The project deliverables include a detailed business plan outlining the recommended marketing strategies and channels. Learners will provide a comprehensive cost analysis and breakdown for each proposed strategy. Additionally, a report on potential unforeseen costs and mitigation strategies will be included. The final deliverable will be a presentation summarizing the findings and recommendations for Westcan Fleet Mobility.
Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
About the company
We are a Western Canadian-based GPS & Telematics company focused on helping White Van, Yellow Iron and Trucking companies.
We use GPS and Video Telematics to track, monitor, train and manage drivers, company vehicles, trailers and equipment. Our AI powered dashcams are helping prevent accidents.