Office of Applied Research and Innovation
Office of Applied Research and Innovation
Log in Sign up

Engagement Insights for Enhanced Content Strategy

Open
Main contact
Root in Nature Inc.
Root in Nature Inc.
Ottawa, Ontario, Canada
Alexis Ashworth
Alexis Ashworth
Founder & CEO
(23)
7
Portals
(1)
View all
Project
Academic experience
60 hours of work total
Learner
Anywhere
Intermediate level

Project scope

Categories
Data visualization Data analysis Digital marketing Marketing analytics Artificial intelligence
Skills
horticultural therapy content strategy artificial intelligence data analysis digital marketing
Details

Root in Nature Inc. seeks to enhance its content strategy by leveraging data analysis and AI tools to understand engagement patterns across its email campaigns, online courses, and YouTube channel. The primary goal is to identify trends and patterns that can inform smarter content decisions, ultimately improving the performance and reach of their therapeutic horticulture offerings.


This project provides learners with the opportunity to apply classroom knowledge in data analysis, AI, and digital marketing. The team will analyze existing engagement data to uncover insights that can guide Root in Nature's content strategy.


By focusing on a cohesive set of tasks, the project ensures that learners can complete it within 60 hours, applying their skills in a real-world context.

Deliverables

The project deliverables include a comprehensive report detailing the analysis of engagement data, highlighting key trends and patterns.


Learners will also provide actionable recommendations for improving content performance, supported by visual insights such as graphs and charts.


These deliverables will empower Root in Nature to make informed decisions that better serve its community, ensuring the project is both practical and impactful.

Mentorship
Domain expertise and knowledge

Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.

Skills, knowledge and expertise

Sharing knowledge in specific technical skills, techniques, methodologies required for the project.

Hands-on support

Direct involvement in project tasks, offering guidance, and demonstrating techniques.

Tools and/or resources

Providing access to necessary tools, software, and resources required for project completion.

Regular meetings

Scheduled check-ins to discuss progress, address challenges, and provide feedback.

Supported causes

The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.

Good health and well-being

About the company

Company
https://www.rootinnature.ca/
Ottawa, Ontario, Canada
2 - 10 employees
Hospital, health, wellness & medical
Representation
Women-Owned

Root in Nature™ strengthens human health by connecting people with plants and nature through therapeutic horticulture, while serving as a training hub and professional growth platform for practitioners in the field.

We offer in-person therapeutic horticulture services in Ottawa and virtual therapy world-wide, along with a growing suite of online courses and a robust international practitioner network called GrowTH: Grow Therapeutic Horticulture.