Project Description: Creative Growth Strategy: A Grant Acquisition Plan for Expanding Calgary's Art Scene

Welcome to Mas Studios! We are thrilled to present an exciting opportunity for talented MRU Business students to contribute to our innovative project, 'Creative Growth Strategy: A Grant Acquisition Plan for Expanding Calgary's Art Scene.'

Main Goal:

The primary objective of this project is to produce a strategy to secure grants that will enable Mas Studios to hire more creative talent within Calgary and expand our clientele base. This strategic plan will empower our company to strengthen its position as a key player in Calgary's creative scene.

Project Scope and Expectations:

During this project, students will deliver a comprehensive business plan tailored to Mas Studios. Students will act as consultants and deliver the following business plan outline:

Students will act as consultants and deliver the following business plan outline:

1. Executive Summary (max 250 words)
2. Company Description
3. Industry, Target Customer, and Competitive Analysis
4. Product/Service Plan
5. Marketing Plan (Can include Social Media Strategy, Campaign Strategy and Communication Strategy)
6. Operation and Development Plan
7. Management Team
8. Critical Risk
9. Offering
10. Exit Strategy
11. Financial Plan

Company Overview:

At Mas Studios, we pride ourselves on creativity, excellence, and a client-centric approach that drives every project we undertake. Our mission is to capture powerful visual stories, supported by comprehensive services and a commitment to innovation and integrity. This project offers students an opportunity to gain insights into our collaborative company culture, core values, and the impactful work we produce.

Project Details:

- Task 1: Comprehensive Grant Research - Identify and analyze local, provincial, and national grants applicable to creative businesses. Evaluate grant eligibility criteria, submission timelines, and strategic fit for Mas Studios.

- Task 2: Grant Application Strategy Development - Create an outline for an impactful and persuasive grant application. Highlight Mas Studios' achievements and plans for expansion to showcase grant worthiness.

- Task 3: Marketing Plan and Talent Onboarding Strategy - Develop a plan for using grant funding to hire and onboard new talent. Create strategies to attract new clients through expanded services enabled by the new team members.

Final Deliverables:

• A comprehensive 10-15 page business plan as per the team of consultants' course curriculum.