Social Engagement: Building Brand Awareness for Drop Caramel Co.
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Project scope
Categories
Digital marketing Marketing strategy Social media marketingSkills
brand loyalty strategic planning business objectives brand awareness marketing content creation social media strategy digital marketing social media innovationDrop Caramel Co., known for its handcrafted caramel sauce and other products, aims to enhance its brand presence and foster a vibrant online community.
The project involves developing a comprehensive social media strategy that highlights the unique qualities of their products and engages food enthusiasts. Students will apply their marketing and creative skills to design a 8-week content calendar, focusing on visually appealing and compelling content.
The project will also include crafting engaging social media posts and captions that align with the brand's voice. Additionally, students will devise innovative community-building campaigns to increase audience interaction and brand loyalty. This project offers a practical opportunity to apply classroom knowledge in digital marketing and content creation, while contributing to a real-world business objective.
The deliverables for this project include a detailed 8-week content plan. Students will create a series of social media posts, complete with graphics and captions, that effectively showcase Drop Caramel Co.'s products.
Additionally, a strategic plan for enhancing audience interaction and community engagement online will be developed with execution. These deliverables will demonstrate the students' ability to integrate marketing theory with practical application in a cohesive and creative manner.
Providing specialized knowledge in the project subject area, with industry context.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
About the company
Drop Caramel Co. handcrafts scrumptious caramel sauce and syrup in Canmore Alberta. We pride ourselves in offering high quality, preservative free products made of simple, easily recognizable ingredients. Our taste is legendary and memorable, a delicate balance of sweet caramel notes laced with smooth buttery layers. Our cherished family recipe is authentic just like our values and passion for what we do.
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