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Digital Marketing Strategy for a Digital Health Company

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Synthera Health
Synthera Health
Lexington, Massachusetts, United States
Heather Fraser
Founder and CEO
3
Project
Academic experience
80 hours of work total
Learner
Anywhere
Intermediate level

Project scope

Categories
Customer segmentation Digital marketing Lead generation Search engine optimization Social media marketing
Skills
target market marketing channel digital marketing search engine optimization
Details

We are launching an e-commerce website for virtual care services, diagnostic testing, and physical products. We would like help developing our digital marketing strategy.

Deliverables

Students will need to understand our target market, identify key marketing channels (omnichannel?), create an SEO plan, develop a content plan, and create an implementation plan including tasks, timeline, tools, costs, and estimated human resources required.

Mentorship

Our team will be able to meet at least weekly with the students in addition to ad-hoc meetings.

About the company

Company
http://www.syntherahealth.com
Lexington, Massachusetts, United States
Hospital, health, wellness & medical

We are developing a virtual care and home diagnostic solution for the treatment of iron deficiency anemia.