SEO Strategy Development for OBD Experts and Odomatic
Project scope
Categories
Digital marketing Search engine optimization Marketing strategySkills
search engine optimization digital marketing meta tags auditor's report website optimization keyword research on-board diagnostics backlinks wordpressOBD Experts, a leader in automotive diagnostics, and its main SaaS product Odomatic, aim to enhance their online presence through improved search engine optimization (SEO). The project involves analyzing current SEO practices, identifying areas for improvement, and developing a comprehensive SEO strategy tailored to both brands. The goal is to increase organic traffic, improve search engine rankings, and enhance brand visibility. Learners will apply their knowledge of SEO principles, keyword research, and digital marketing strategies to create actionable recommendations. This project offers a practical opportunity to bridge classroom learning with real-world application, focusing on optimizing website content, meta tags, and backlinks to align with industry best practices.
The project deliverables include a detailed SEO audit report for both OBD Experts and Odomatic, highlighting current strengths and weaknesses. Additionally, learners will provide a strategic SEO plan, including a list of targeted keywords, content optimization suggestions, and a backlink strategy. A presentation summarizing the findings and recommendations will be prepared for the company's review. The deliverables aim to equip OBD Experts and Odomatic with actionable insights to enhance their digital marketing efforts.
Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
About the company
We are the leading supplier of professional embedded OBD II software in North America and Europe. We licence the OBD II software that powers telematics devices used for Fleet Tracking, Remote Diagnostics, and Vehicle Insurance. Our software is at the heart of thousands of devices all over the world.
Our OBD II software lets you connect to all vehicles and read information such as: Vehicle Speed; RPM; Fuel Level; Throttle Position; Mass Air Flow (MAF); Manifold Absolute Pressure (MAP); Vehicle Identification Number (VIN); Engine Fault Codes (DTCs) as well as odometer, fuel level, tire pressure, ignition status, EV/HEV state of charge, gear position, seat belts, and door status.