Marketing Strategy | Enhancing Amazon and Etsy Store Presence for LabyrinthLady

Open
Diana Ng
She / Her
CEO & Founder
(11)
5
Project
Academic experience
60 hours of work total
Learner
Anywhere
Intermediate level

Project scope

Categories
Digital marketing Search engine optimization Sales strategy Marketing strategy Marketing analytics
Skills
aromatherapy inventory management customer engagement infographics user experience (ux) design product bundling marketing product promotion online store search engine optimization
Details

Main Objective of the Project: The main objective of this project is to enhance the online visibility and sales performance of the LabyrinthLady Amazon and Etsy stores by optimizing product listings, developing a comprehensive marketing strategy, improving customer engagement, and implementing SEO best practices.


Tasks and Activities Learners Will Engage In:

  1. Initial Assessment and Planning:
  • Conduct an initial assessment of the current state of the Amazon and Etsy stores.
  • Plan the project timeline and allocate tasks.
  1. Keyword Research and SEO Audit:
  • Perform keyword research to identify high-traffic search terms.
  • Conduct an SEO audit of the store pages and product listings.
  1. Optimization of Product Listings:
  • Review and revise product titles, descriptions, and keywords for better searchability.
  • Ensure high-quality images and videos are used for product listings.
  • Standardize product information to maintain consistency across both platforms.
  1. Development of Marketing Strategy:
  • Develop a comprehensive digital marketing plan, including social media campaigns and email marketing.
  • Create engaging content to promote products and drive traffic to the stores.
  1. Implementation of Marketing Campaigns and Customer Engagement Strategies:
  • Launch marketing campaigns on social media and through email.
  • Implement strategies to improve customer reviews and ratings.
  • Develop a customer loyalty program to encourage repeat purchases.
  • Enhance the stores' FAQ sections to address common customer queries effectively.
  1. Monitoring, Analysis, and Adjustments:
  • Monitor store performance and gather data on key metrics.
  • Analyze the data and make necessary adjustments to improve results.


Deliverables Needed to Achieve the Project Goal:

  1. Optimized Product Listings:
  • Updated product titles, descriptions, images, and keywords.
  1. Digital Marketing Plan:
  • A detailed plan with a content calendar for social media and email campaigns.
  1. Customer Engagement Strategy:
  • A customer loyalty program and improved FAQ sections.
  1. SEO Audit Report:
  • Recommendations and implemented changes based on the SEO audit.
  1. Performance Reports:
  • Monthly reports and analytics tracking the impact of the implemented strategies.


By engaging in these tasks and activities, learners will gain hands-on experience in digital marketing, SEO, customer engagement, and data analysis, while significantly enhancing the online presence and sales performance of the LabyrinthLady Amazon and Etsy stores.



Deliverables

Tasks:


1. Initial Assessment and Planning:

  - Conduct an initial assessment of the current state of the Amazon and Etsy stores.

  - Plan the project timeline and allocate tasks.


2. Keyword Research and SEO Audit:

  - Perform keyword research to identify high-traffic search terms.

  - Conduct an SEO audit of the store pages and product listings.

  - **Implement findings** from the keyword research and SEO audit to optimize store visibility.


3. Optimization of Product Listings:

  - Review and revise product titles, descriptions, and keywords for better searchability.

  - Ensure high-quality images and videos are used for product listings.

  - Standardize product information to maintain consistency across both platforms.

  - Implement findings from the optimization process to enhance product appeal and searchability.


4. Development of Marketing Strategy:

  - Develop a comprehensive digital marketing plan, including social media campaigns and email marketing.

  - Create engaging content to promote products and drive traffic to the stores.

  - Implement findings from market research to tailor marketing strategies effectively.


5. Implementation of Marketing Campaigns and Customer Engagement Strategies:

  - Launch marketing campaigns on social media and through email.

  - Implement strategies to improve customer reviews and ratings.

  - Develop a customer loyalty program to encourage repeat purchases.

  - Enhance the stores' FAQ sections to address common customer queries effectively.

  - Implement findingsfrom customer feedback to refine engagement strategies.


6. Monitoring, Analysis, and Adjustments:

  - Monitor store performance and gather data on key metrics.

  - Analyze the data and make necessary adjustments to improve results.

  - Implement findings from performance analysis to continuously refine strategies.


Deliverables:


1. Optimized Product Listings:

  - Updated product titles, descriptions, images, and keywords based on research findings.


2. Digital Marketing Plan:

  - A detailed plan with a content calendar for social media and email campaigns, incorporating insights from market analysis.


3. Customer Engagement Strategy:

  - A customer loyalty program and improved FAQ sections, reflecting customer feedback and engagement findings.


4. SEO Audit Report:

  - Recommendations and implemented changes based on the SEO audit findings.


5. Performance Reports:

  - Monthly reports and analytics tracking the impact of the implemented strategies, highlighting adjustments made based on findings.


By completing these tasks and deliverables with a focus on implementing findings, learners will achieve the project goal of enhancing the online visibility and sales performance of the LabyrinthLady Amazon and Etsy stores.


Mentorship
Regular meetings

Scheduled check-ins to discuss progress, address challenges, and provide feedback.

Supported causes

The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.

Good health and well-being

About the company

Company
Surrey, British Columbia, Canada
0 - 1 employees
Business & management, Education, Hospital, health, wellness & medical, Human resources & recruitment, Sales
Representation
Minority-Owned Women-Owned BIPOC-Owned Disabled-Owned Small Business
+ 5

My name is Diana Ng, and I am the founder and proud solo social entrepreneur behind Minerva Innovations Consultancy, also known as The Labyrinth Lady.

I live and work in Surrey, BC, Canada, on the traditional, ancestral, and unceded territories of the Katzie, Semiahmoo, and Kwantlen Nations.

I began my journey in healthcare, earning a general nursing diploma from BCIT in 1981 and a Bachelor of Science in Nursing from UBC in 1984. In 2002, I achieved a Master of Arts in Leadership from Royal Roads University, strengthening my ability to lead and inspire change.

With over four decades as a Registered Nurse, my career has included diverse roles in public health, community care, teaching, research, and management.

One of my most meaningful accomplishments has been introducing Metro Vancouver’s first public park labyrinth in collaboration with the City of Surrey. This initiative sparked further projects, resulting in the creation of three permanent labyrinth installations across the region, bringing communities together through mindfulness and peace.

I am also the author of Walking the Labyrinth: Your Path to Peace and Possibilities, a guide to finding clarity and connection through the labyrinth experience. Alongside my writing, I run a peace-focused store and facilitate mindfulness workshops in labyrinth settings. My labyrinth-inspired gifts are available on Amazon, Etsy, and my website.

As I continue to grow my business, I am expanding my focus to include racial justice activism. This new direction aligns with my lifelong commitment to fostering inclusion, equity, and meaningful social impact.

www.labyrinthlady.ca