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INSIGHTS-BASED STRATEGIC ANALYSIS AND MARKETING PLAN MRKT 621

MRKT 621
Closed
University Canada West
University Canada West
Vancouver, British Columbia, Canada
Salvador Trevino Martinez
Salvador Trevino Martinez
He / Him
Marketing Faculty
(4)
6
Timeline
  • January 24, 2025
    Experience start
  • March 29, 2025
    Experience end
Experience
1/1 project matches
Dates set by experience
Preferred companies
Canada
Any company type
Any industries

Experience scope

Categories
Market research Market expansion Product or service launch Sales strategy
Skills
strategic planning communication marketing research marketing strategic analysis business strategies marketing planning sales research
Learner goals and capabilities

This experience invites industry professionals to collaborate with small teams of marketing students eager to apply their classroom knowledge to real-world challenges. Learners possess skills in sales and marketing, business strategy, communication, and research, enabling them to tackle marketing opportunities or challenges your organization faces. By leveraging marketing research, strategy, and digital promotional tools, students will develop actionable insights and strategic plans tailored to your business needs.

Learners

Learners
Graduate
Intermediate levels
25 learners
Project
20 hours per learner
Educators assign learners to projects
Teams of 4
Expected outcomes and deliverables
  • A comprehensive 10-page report detailing research, analysis, insights, and strategic recommendations.
  • A concise PDF slide deck summarizing key findings and recommendations for easy sharing with your team.
Project timeline
  • January 24, 2025
    Experience start
  • March 29, 2025
    Experience end

Project Examples

Requirements

Examples include but are not limited to:

  • Marketing strategy review: Providing recommendations on what methods you can use to leverage and improve your marketing strategy, based on your organization's budget and current marketing strategy.
  • Marketing Mix strategy: Providing insight and recommending sustainable strategies related to the Marketing Mix (Product, Place, Price and Promotion).
  • Social Media: An analysis of how to leverage social media channels to reach different customer groups
  • Conduct external analysis (including customer, competitor, market and environment) as well as marketing mix performance.
  • Developing an integrated online/offline communication strategy with pop-up stores, outdoor display ads, and app features recommendations for a large fashion retailer promoting an app that encourages online shopping.