Digital Marketing (Winter 2025)
Timeline
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January 22, 2025Experience start
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March 24, 2025Experience end
Experience scope
Categories
Digital marketing Search engine optimization Social media marketing Marketing strategySkills
digital marketing competitive analysis sales & marketing marketing strategy researchDo you have an e-Commerce / Digital Marketing challenge you would like to tackle? In the course, student-consultants will develop a digital marketing plan and devise a strategy to drive more traffic, customer leads, and / or online sales. The students come with knowledge of all major aspects of digital marketing, including selling products and services online, search engine optimization, social media marketing, and executing pay per click advertising. They synthesize this understanding to apply digital marketing principles, techniques and tools towards developing more effective and complete marketing programs.
Learners
The Digital Marketing Plan should outline the digital strategy and tactics for your company, including all or some of the following sections:
- Introduction and Company Background
- Situation Analysis
- Objectives
- Strategic decisions
- Digital Marketing Tactics
- Implementation / action plan
- Conclusion
The final project deliverables might include:
- 12 -15- minute presentation of key findings and recommendations. The presentation can be on Zoom or in-person (if in Vancouver, BC). Alternatively, the students can send you the video recording of the presentation (depending on your preferene)
- Supporting documents / Appendix containing the charts, tables, images, etc. to provide more details about students' recommendations
Project timeline
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January 22, 2025Experience start
-
March 24, 2025Experience end
Project Examples
Requirements
Working in groups of 3 to 5 students will develop a Digital Marketing Plan to drive online traffic, customer leads and/or online sales. Within the project deliverables they complete audits on the business' current website analytics, SEO and social media presence. They create a digital marketing plan including the following components:
- Situation / Competitive Analysis
- Recommendations for the digital marketing strategy
- Recommendation of the digital marketing tactics, including SEO plan, PPC campaign plan, e-mail marketing plan, social media marketing campaign plan, content calendar, etc. (depending on client's needs)
- Recommendations for web analytics, evaluation and control of the digital marketing plan
Project activities might include but are not limited to:
- Recommending digital marketing strategies to your organization's marketing problem and integrating digital marketing into overall marketing strategy
- Describing and utilizing keyword popularity research
- Creating website critique / website SWOT analysis and website report card
- Determining and utilize website visibility measurements, including traffic rank, search engine rank, search engine saturation and link popularity
- Selecting appropriate domain name and hosting for client’s business
- Creating a website map
- Creating an SEO plan
- Developing keyword advertising tactics
- Developing and utilizing viral marketing strategies on the Internet
- Analyzing website traffic and making recommendations for its improvement
- Suggesting strategies for improving the conversion
- Selecting and applying appropriate website evaluation and control metrics
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Provide some background info about the company and your needs. Provide an opportunity for students to present their work and receive feedback.
Timeline
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January 22, 2025Experience start
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March 24, 2025Experience end