he MRKT621 Marketing Management course at the University of Canada West takes an active and engaging approach to learning. Students are expected to come to class prepared, having completed assigned readings, tasks, and homework. This ensures they are familiar with the key themes and concepts, enabling them to actively participate in discussions, group work, and projects. The course structure blends lectures, group activities, and online assignments to foster critical thinking, teamwork, and effective communication. Respect, honesty, and truth are core values emphasized throughout the course, as students apply marketing principles to real-world scenarios. This comprehensive approach equips students with the skills to analyze markets, develop strategies, and evaluate marketing initiatives, preparing them for success in the dynamic field of marketing management.

1. Distinguish and integrate the components of marketing management in an ethical, legal, financial, and sustainable manner within an organization in today’s business environment.

2. Apply and evaluate marketing management principles/theories that will help them implement a marketing strategy for an organization, as well as determine strategically how to respond to market conditions and competitors. 

3. Prepare and demonstrate a marketing plan, incorporating the discussed marketing concepts and theories, for a for-profit or not-for-profit client while applying financial measures to monitor sustainable development. 

4. Explore and implement state-of-the-art marketing technologies and topics like digital marketing.

Deliverables:

1. Group project Proposal
2. Marketing Plan for Riipen Client and Presentation