Student-consultants will create a promotional plan for your organization and develop promotional materials across different media. You will normally manage multiple groups during the semester. We either choose 1 or 2 companies based on the quality of the applicants. This way you are assured to have multiple perspectives as our class consists of 35 students broken into 6 teams.

Your organization will receive the following deliverables in three phases:

1. A background document, including promotional plan objectives, creative theme, and key messaging.
2. A broadcast script, print samples, and other predetermined interactive and sales promotions.
3. Public relations materials, event or sponsorship materials, and personal selling or direct response promotions.